About Us

English.Army - Fashion For Sports Fans. Our brand was established primarily to service demand from sports fans, tourists and students for fashion that is comfortable to wear, looks good, and is suitable for an active lifestyle. We began at a university as a start-up and then expanded to meet demand from a global audience of shoppers who want authentic athleisure and sportswear with character. 

Our suppliers operate a print-on-demand business model.
Print-on-demand (POD) helps reduce waste and overproduction by creating products only when an order is placed by a customer, which means each purchase is personalised. 
With POD, every item is made only after an order is placed. This means there’s no leftover stock, and nothing gets produced without a buyer.
By way of contrast in traditional retail, products are made in bulk ahead of time to cut costs. But this often leads to overproduction—items that don’t sell are thrown away or even burned. In fact, the fashion industry alone discards about 92 million tons of textiles each year.